A big story this week was the two-page ad in the WSJ, signed by 181 Business Roundtable CEO members, representing retail, industrial, transportation, service, and finance; changing their Business Roundtable’s statement of “the purpose of a corporation”.
Since 1997 the purpose was to serve their shareholders, period.
Now they have seen the light. Realizing their success is based on both inward interests, like employees and ethical practices; as well as outward dealings, like suppliers and their surrounding communities.
They have switched from a short term immediate profits vision to a long term investment and returns vision.
Welcome to the club.
At PlastiCert, almost 10 years ago we rewrote our mission statement affirming what we have practiced all along. We are a customer service provider, but we include our people and the community around us as key to our success. We’ve always recognized that, to be successful, we need to rely on and be respectful of the people, suppliers and the community that helps us to put together a successful effort.
Glad to see we are all getting on the same page.
But taking out an ad and signing it is a far cry from reprogramming millions of employees to focus on more than making a buck at everyone else’s peril. I believe Walking the Walk is how the consultants phrase it. Time will tell if that transition takes hold.
I too have always and still believe in the free market system. But a system with a conscience, where your business dealings address the interconnected nature of society.
PlastiCert Mission Statement:
The mission of PlastiCert is to service our customers with plastic injection molding expertise; in an environment that fosters personal growth, professional challenge and a recognized responsibility to the community around us.
PlastiCert Company Vision:
PlastiCert is dedicated to providing our customers the plastic injection molding expertise they require to design and market successful products.
PlastiCert Business Goals and Objectives:
Be of service to our customers by providing plastic parts and assemblies that meet their specifications and requirements.
Be a resource for our customers with regard to part optimization through mold design, manufacturability and resin selection.
Provide value to our customers through services geared to help them meet their goals and objectives.
PlastiCert Core Values
Customer Service: Focus on the customer, treat them the way we’d like to be treated and all else will follow,
Cost-consciousness: every dollar we spend, we have to justify it to the customer in their price
Accountability: Accept and delegate responsibility, being accountable to each other.
Adhere to Principles and Doing the right thing. We are honest, open, ethical, and fair. Customers and coworkers trust us to adhere to our word
Integrity means you can make money without it being at someone else’s expense
Embrace and Drive Change – Change is good
Be Humble, Empathetic and Genuine; Treat others with respect
Good Citizenship, build social value by Paying it Forward
Courage to be entrepreneurial, take risks, test boundaries and experiment to provide solutions
Show Leadership: the courage to shape a better future
Maintain perspective: business, career, family, goals; they jostle, but family above all else