Looking at the Newsletter/Blog posts for 2023, there are two distinct aspects to note.
The top 5 list varies based on, A) if you rank it by number of Opens( clicking through from the newsletter email) and B) clicks (clicking through to the website blog).
The five most opens were all headings about PlastiCert and information about who and what we are.
The five most click through actions were a mixture of elaborating on PlastiCert and issues related to the workplace, specifically engineering. Celebrating Women engineers and Engineering week.
Conventional email marketing theory extolls a company talking about the technical aspects of our business and what you need to know to design for injection molding.
That being said, starting out I bowed to that convention and blogged about injection molding criteria, design conventions, molding press settings optimization, etc. They were an open/click flop! Our newsletter recipients were not interested in that. I started writing about PlastiCert, like who we are and what makes us click, our mission and values, and people started opening and clicking through.
So, as last year’s results still bear out, we will continue to talk about PlastiCert, our workings inside the plant and our interaction with the community. As well as commenting on what is taking place in our business world and the marketplace in general.
That is of course unless you, the readers tell us differently. Feel free to drop us a line and let us know what you want to see and read about. We would love to hear from you.
The most opened email articles:
December 20th, October 5th, January 19th, April 27th, August 31st, May 25th, February 23, February 2nd (the last 4 all tied for the same # of opens)
The most clicked Through posts:
December 20th, July 13th, June 22nd, July 20th, June 29th.