Our continuing ode to Dr. W. Edwards Deming and his book titled “Out of the Crisis” summarizing his famous 14-point management philosophy.
Deming Point # 10 – Get rid of unclear slogans
Always be clear in communications about what you want. Saying “Excellence in Service” sounds nice but can be arbitrary to the reader.
Even with a clear tag line or motto, do not let words and nice-sounding phrases replace effective leadership. Outline your expectations, and then praise people face-to-face for doing good work.
More blog posts about Deming’s 14 points:
#1- Create a constant purpose toward improvement.
#3-Stop depending on inspections
#4-Use a single supplier for any one item
#5-Improve constantly and forever
#6-Use training throughout the work cycle
#9-Break down barriers between departments
#11-Eliminate management by objectives
#12-Remove barriers to pride of workmanship